Social media Code of Ethics

I'm proud to jointly release a new Code of Ethics for professional social media and community managers in Australia. The standard was developed in collaboration with the Australian Community Managers industry group, digital media researchers Dr Fiona Martin and Dr Jonathan Hutchison (University of Sydney), Alison Michalk and myself. The Code of Ethics can be… Continue reading Social media Code of Ethics


Communities are the future of management

It's an exciting time for community practitioners. People everywhere are learning that successful business, management and change agency in this century requires an understanding of human systems - how to build them, sustain them and optimise them. This is the art and science of community, and its future is bright. Recognising this, the team at Pausefest have… Continue reading Communities are the future of management


Work is a trust equation

Work is not a place. Work is a trust equation. It's something some businesses are still struggling to understand and challenging themselves to implement. Case in point, the UK's Daily Telegraph, which recently installed sensors under employee desks to detect when they were present (therefore presumably, 'working'). The little black boxes were provided by a company called OccupEye,… Continue reading Work is a trust equation


Beware the army of clones

When community has been well crafted and managed over time, its members will feel a strong sense of belonging and be able to articulate membership identifiers that make them feel part of the group. It's natural that many of those communities - built around purpose, topic or practice - are characterised by sameness rather than otherness. People join, participate and… Continue reading Beware the army of clones


Ping-pong won’t solve your culture problem

Businesses world over are struggling to build and maintain healthy cultures. They're reaching for tools and toys that organisations with vibrant cultures often appear to possess, feeling like they've glimpsed the solution: a new intranet platform, a company hack-a-thon, an open plan office or the ping-pong table that's become a cliche. We see this with online communities… Continue reading Ping-pong won’t solve your culture problem


Communities need to get things done

Recently I helped organise an event called The Final Mile - a weekend immersion event for anyone working on a project they wanted to complete. The event offered a place, tools and incentives to wrap up that thing they never quite got around to finishing (we've all been there). Participants worked on everything from building websites and apps,… Continue reading Communities need to get things done


2015 Australian Community Management Survey

In Australia there are hundreds of working community managers and very little is known about them. That changes now. For every social media crisis, successful campaign, community launch or seeding of an online movement, there's a community manager in the mix, who is usually a cypher. That's by design. It's not about the community manager,… Continue reading 2015 Australian Community Management Survey


Swarm 2015: call for speakers

Add your voice to the only industry conference for online community professionals in the Asia Pacific region. Swarm, Australia's national conference for community managers and social media professionals, is celebrating it's fifth year in 2015- and it's going to be huge! Each year Swarm gathers a host of remarkable international and Australian presenters for attendees,… Continue reading Swarm 2015: call for speakers